CREATIVE COMMUNICATIONS • CONTENT WRITING

BRAND styling + DEVELOPMENt

GOOD THINGS ARE

Coming your way.

REALIZE YOUR VISION

GRD is dedicated to more than just crafting visual identities and marketing strategies; I am committed to fostering a deep connection between my clients, collaborators and their brands.

That's why I encourage you not only to promote your brand’s content but to embody it—to let its values, its substance, and its vision become intrinsic to actions and decisions so that, ultimately, you strengthen its impact and create a genuine and lasting connection with your audience.

Let your journey inspire your brand.

WHAT I DO

I offer various creative communications services that ensure your content aligns with your brand identity.

I craft narratives that:

• highlight your industry knowledge.
• encourage your clients to engage with your process.
• compel your clients to interact with your brand.

Whether it's through captivating storytelling, engaging social media campaigns, or visually stunning design, I tailor my services to elevate your presence.

SERVICES

• Brand and Content Audit
• Brand development and styling
• Content Planning
• Content Optimization
  

• Blog Posts
  
• Social Media Content
  
• Newsletters
• Email Campaigns
• Press Releases
  

• Website Content
  
• Product Descriptions
  

• Thought Leadership Content
  
• Mission + Value Statements
• White papers
  

• DEI content
• ESG content
  

INDUSTRIES

Hospitality

Real Estate

Lifestyle

Fitness

Wellness and Mindful Ideation

Tech

MY PROCESS

CONNECT

I explore your goals and objectives and confirm what you wish to convey and achieve through ccreative content.

collaborate

Through research and ideation I identify the opportunities that allow for the crafting of content that performs for your brand.

confirm

I confirm deliverables and set deadlines that keep your project moving forward.

create

I get to work building high-performing content that compels your clients to engage with you and your business.

I compel...

As a former journalist (Toronto Star, Sway, Mirror, Post City Magazines), I have spent several years honing my skills as a content writer and creative communicator driven by marketing, experiential and editorial principles that support brand optimization.

I seamlessly blend a love of crafting compelling narratives with strong creative presentation skills that attract clients across several industries including real estate, hospitality and lifestyle. Past experiential partnerships include the Drake Hotel, Kiehl’s, Daily Bread Food Bank, and Bata Shoe Museum.

...and convert

I believe content is strengthened by an environment where ideas are shared, refined and brought to life through collective effort.

Leveraging my expertise, I craft content strategies that precisely match my clients' personal and professional objectives. Through analysis of target audiences, comprehensive content audits, and the strategic integration of SEO techniques, I guarantee that my clients' content compels and converts effectively.

I have successfully contributed to the growth of various businesses and initiatives through engaging, thought-provoking content including influencer campaigns, blog posts, website content, email marketing, and newsletter campaigns.

SELECT CLIENTS/PARTNERSHIPS

• FRAN’S | ROOFTOP ON COLLEGE
• MANULIFE INVESTMENT MANAGEMENT
• TORONTO REGION BOARD OF TRADE
• MILLENILINK
• BURNING TRASH DIGITAL COMMUNITY
• FRUGAL FASHION WEEK

Fran’s

Project 01

As the overseer of brand development, digital marketing, and communications for a hospitality institution with multiple locations, I played a crucial role in enhancing its market presence.

I developed the institution’s digital marketing, creative communications, content strategy, and public relations functions. By executing influencer and SEO campaigns and developing strategic partnerships based on marketplace trends, I directed digital strategies that led to a rapid 138% increase in organic social traffic and significantly boosted brand awareness.

Leveraging my background in journalism and photography, I created and produced captivating content for various social media platforms, further engaging the community and strengthening the institution's online presence.

This highlights my ability to lead comprehensive brand-centric initiatives, implement effective digital strategies, and produce impactful social media content.

Manulife Investment Management

Project 02

As a member of Manulife Investment Management’s real estate marketing team, I managed a portfolio that included multifamily, office, and retail properties, notably Manulife Centre and 44 Charles.

I played a pivotal role in elevating their market presence by authoring comprehensive stakeholder documents and developing strategic plans for successful public-facing launches and events.

A key component of my strategy involved creating compelling content for Manulife Investment Management’s LinkedIn page, which significantly enhanced community engagement and visibility.

This experience demonstrates my ability to lead impactful marketing and communications efforts, produce engaging LinkedIn content, and build strong community connections.

Millenilink

Project 03

As the creator of the content strategy for a tech talent recruitment agency, I ensured continued digital outreach and increased engagement.

I developed engaging, professional, and personable content tailored to both tech talent and organizations seeking advancement in the tech space. My efforts led to a remarkable 182% increase in organic engagement.

Additionally, I developed pitch decks and stakeholder documents to support a new business offering based on thought leadership.

This demonstrates my ability to craft effective content strategies, produce engaging and targeted content, and support new business initiatives through comprehensive documentation and presentations.

BUILD AN INFLUENTIAL BRAND

By engaging with relevant and consistent content, individuals can stay informed and empowered to make informed decisions in uncertain times.

I specialize in creating compelling, optimized content that resonates with audiences, helping businesses navigate digital landscapes and thrive in competitive markets.

FAQ

What is the cost of your services?

Pricing varies depending on the specific needs of each client. I tailor my rates to accommodate factors such as project scope, timeline, and complexity, ensuring a transparent cost structure aligned with your requirements and budget.

Will I get to review and approve posts?

Your approval is required. I do not post anything that hasn’t been approved.

Who schedules and posts?

My team schedules and posts so that you can remain focused on what matters.

What platforms do you work with?

I work with several platforms, including Instagram, LinkedIn, Pinterest, Youtube, Tiktok, Google My Business, Facebook and X (formerly Twitter).

CONNECT

hello@thegrdagency.com

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